Digital signage for grocery and independent stores
Deli menu boards, produce price signs, weekly specials at the entrance, bakery pre-order reminders. The screens that sell in a grocery store are the ones farthest from the router — and the ones that most need to stay on.
The problem with most signage in a grocery store
Store Wi-Fi is not office Wi-Fi. Compressor motors, metal shelving, walk-in coolers and a router in the back office add up to a link that drops several times a day at the deli or the far end of produce. Signage products designed for lobbies assume the connection is always there; when it is not, they show a blank screen, a spinner or a "reconnecting" message — in front of customers.
How NeutroTV is different
The box does not need the cloud to play
Every sign and the schedule are on the player. It only needs the network to receive changes. If your deli TV loses Wi-Fi for an afternoon, nobody in the store will notice.
Updates cannot brick a screen
A system update boots once as a trial and must pass a health check before it is kept. A failed update reverts by itself; no one has to drive to the store with an SD card.
Weekly promos, once
Change the "Weekly Specials" group and every screen scheduled to show it — across every location — picks it up within about 30 seconds of being online.
Made for store staff
The dashboard speaks in signs, groups and time blocks. The Home page has one green button: Put something on a screen. Status is in plain words: "Showing what it should", "offline since 2:14 pm · still playing last sync".
Price signs from templates
Type a product name and a price into a template that already has your branding. No design tool, no exporting files.
Local weather and alerts
Show today's weather by the entrance, and severe-weather alerts from the National Weather Service when they are issued for your area.
Multi-location by default
One account covers all your stores. Screens can be grouped and tagged (by store, by department), assigned in bulk, and watched from the same Home page: "N of N screens OK" with any offline screen named. Proof-of-play reports show what each screen actually displayed, per day, for vendor-funded promotions.
What an install looks like
- Installer mounts the Pi behind the TV, joins it to the store Wi-Fi from a phone, and pairs it by QR code. Typical time on site is dominated by fixing the TV's own overscan and sleep settings, which the checklist walks through brand by brand.
- The store manager gets a one-page guide: how to log in, how to read "Right now", how to change what plays, how to spot an offline screen and whom to call.
- NeutroTV support gets the screen name, TV model and Wi-Fi network, and monitors screen health from our side.
What we are honest about
- NeutroTV runs only on Raspberry Pi players. It is not a smart-TV app.
- Players need a 2.4 GHz Wi-Fi network (the pilot hardware has no 5 GHz radio). Ethernet-equipped Pi models can also use a cable.
- It is a cloud service; there is no self-hosted edition.
- Pricing is per screen and quoted per customer; there is no public price list yet.
Running a grocery or independent store?
Tell us how many screens and locations you have and we will get back to you with a quote and a pilot plan.